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The Marketing Mix

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The Marketing Mix

The Marketing Mix


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The Marketing Mix : The 4P’s is a software program that provides clear and concise content about the 4P’s of the marketing mix and market segmentation. The software  the explains the relationship between price, product, place, promotion and their importance in a cohesive marketing mix.



  • Business activities include multiple choice activities where students have to determine which market segment a marketing mix is aimed at.
  • A quiz that includes 15 interactive questions that test students’ knowledge of the marketing mix.
  • Offers additional notes and study material to provide a better understanding of the marketing mix in greater detail.
  • Worksheets provide a summary activity that reinforces the information covered in the Interactive chart and can performed in the classroom or even at home.
  • Ideal for use on VLE learning platforms.



  • Classroom License
  • Site License
  • Compatible with Mac and PC’s, Interactive whiteboards, projectors, slates and tablets


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